Creating a Company - AllSport Ltd Case Studies

Abstract AllSport Ltd is a leading sports retail store based in the United Kingdom. It was started in February 2008 with one store in London. It has since expanded to four other locations around the UK. AllSport Ltd retails a wide range of sporting gear and equipment. The company is also engaged in the production of selected sporting gear.   This report was compiled so as to examine the various aspects involved in creating and running a business. The roles of various managers were examined and SWOT and Pestle analyses carried out to examine the company position. It was found that AllSport was in a good position to grow and establish a solid brand presence in the UK and in Europe. It was recommended that management should use the analyses to establish weak points within the company and correct them to build a more successful business. Introduction This report provides a detailed report of AllSport Ltd. Based in the United Kingdom. The report was compiled as a result of intensive group work by Mosab, Fahad, Yousf and Mohammed. AllSport Ltd was chosen by the group because it is in the sports retail sector because sports is highly appreciated in the UK and is therefore a flourishing sector. Reflections and Learning Points The compilation of this report was a challenging task. The group members were introduced to the concept of ‘team work’ which is essential in the creation and running of business which brings harmony and a sense of purpose for the team members. The team was exposed to the steps involved in creating a business and gained knowledge in the planning process involved. AllSport Ltd AllSport Ltd is a leading sports retail store in the United Kingdom. It was started in February 2008 with one store in London. AllSport Ltd is on solid ground. Since its inception it has been growing steadily and expects to continue expansion into other countries in Europe. At the end of the financial year 2008/2009 it had a sales turnover of  £ 5 million. In the second financial year, 2009/2010 its profit margin increased to  £ 17 million. This year saw the company open other stores located in Manchester, Portsmouth, Perth and Dublin. AllSport Ltd retails a wide range of sporting gear and equipment. The company is also engaged in the production of selected sporting gear. AllSport has a range of prices suitable for any class of persons. It also retails major sporting brands so as to satisfy the selective customer. AllSport has a labour force of 350 employees in total. Each store employs fifty people with the exception of headquarters which employs 150. This is because the headquarters is involved in production, thus requires more employees. The main competitors of AllSport include: Sports Shoes; Sweatshop; Walktall; and Shoes International. All these companies enjoy maturity in the market, having been formed long before AllSport. Suppliers of AllSport include: Nevada Wholesale; Trade Sunglasses; Caribee; CMS Tackle Wholesale; Fusion Sport; and LeSports among others. These suppliers are able to supply needed stock on demand. Organisational Structure Chief Executive Officer The CEO oversees and manages the overall running of AllSport. He ensures that AllSport aligns itself with its strategic vision both externally and internally. The CEO therefore ensures that all departments within the company function smoothly and gears it towards achieving its objectives (Blanchard, 2009). Human Resources Manager This role is assumed by Yousf. The HR manager is involved in recruitment, where talented personnel are identified, recruited and trained. He is also involved in ensuring that the performance of employees is exemplary and ensures that AllSport conforms to set personnel management practices. This position also ensures that employees receive reasonable compensation and benefits. In addition, it is the responsibility of the HR manager to ensure that employee records are properly maintained (Arbnor and Bjenke, 2008). Finance Manager This role is assumed by Mosab. The financial manager is responsible for overseeing preparation and compilation of financial reports. He also directs the investment strategies of AllSport. In addition to operating and executing the strategies of cash management, the financial manager also finds cost effective means of utilizing financial resources, thus increasing its profitability. Production Manager This role is assumed by Fahad. The production manager is responsible for ensuring that the sporting gear produced by AllSport is produced efficiently. He also ensures that the goods are of required quality. Sales Manager This position is taken up by Mohammed. The sales manager is responsible for ensuring that AllSport achieves its target sales volume annually. He also manages the employees in the sales department. The sales manager should motivate the sales force, impart sales ethics into them and develop a sales culture. Internal Analysis SWOT Analysis Strengths Adequate capital base which is sufficient to carry out its operations. It has managers who are competent in their fields of specialization. Located in towns where there is a constant flow of customers. Is able to price products competitively because it produces some sporting gear. The sporting industry is vibrant and growing, which ensures that AllSport is able to make profits. Weakness Only located in the United Kingdom thus are unable to take advantage of other markets. It is a relatively new company and has to compete against sporting stores with established presence in the market. The management needs to operate more cohesively in order to achieve AllSport’s objectives. Opportunities AllSport should explore establishing more stores in other locations in the UK and establishing brand presence which is strong. It should also explore establishing stores in other countries in Europe. It should establish an online store which is a strategy that is gaining popularity among retailers and shoppers. Threats AllSport does not have an online store like its competitors thus threatening its long term viability as the industry is evolving to become more internet-based. External Analysis Pestle Analysis Political The sporting industry is affected by European Union legislations, both active and proposed. The greatest threat is posed by the Tobacco legislation which would prevent English teams from being backed by English sponsors and would therefore not be able to advertise their products. This would affect AllSport because it is part of its strategic five-year plan to sponsor English teams and thus provide an avenue for advertising. Internally, it is necessary to control team jealousies occurring particularly amongst in the sales teams of stores in different locations. The sales people require further training in team work. In addition, the management team also needs to work more cohesively to achieve set goals (Marthur and Kenyon, 2008). Economic While the national economy has suffered from global economic turmoil, the UK sporting industry continues to do well. AllSport has benefitted from this having made profits since inception. It is expected that higher profits will be made once the global economy is stabilized. Sociological The people in the UK are culturally highly appreciative of sports in its various forms. They are also very health conscious and take personal fitness and exercise seriously. Technological AllSport is faced with the challenge of providing the latest technologies in the sporting industry. Technology in this industry is dynamic and it is imperative that AllSport offers the latest in sporting technology. Legal Certain changes in EU legislation for example the proposed Tobacco legislation may influence the advertising strategy of AllSport negatively. Environmental The sporting industry is becoming more internet-based as major brands establish online stores. AllSport should also try to do the same so as to remain competitive. Reflections and Learning Points AllSport Ltd is clearly a vibrant, young business in the sporting industry in the UK. Learning the various roles of managerial positions was challenging. We were able to explore and understand the duties which the human resource, finance, sales and production managers undertake in companies. This has helped us learn that it is important to ensure that roles in the companies are properly defined to guard against any conflict in carrying out duties. Internal and external analyses using SWOT and Pestle reveal that AllSport is in a good position to grow and establish a solid brand presence in the UK and in Europe. According to Blanchard, (2009), management should use the analyses to establish weak points within the company and correct them to build a more successful business. Analysing a business using these techniques (SWOT and Pestle Analysis) was a skill which will prove invaluable to each individual in the team in the future. References Arbnor T and Bjenke B   (2008). Methodology for Creating a Business Knowledge. Sweden Sage Publications. Blanchard R. (2009). Creating Wealth with a Small Business;   Strategies, Tactics and Models for Entrepreneurs. South Carolina; Booksurge Publishing LLC. Mathur S. and Kenyon A. (2008). Creating a Valuable Business Strategy. Oxford; Elsevier Ltd.

Where to Find Ielts Band 7 Essay Samples

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Marriage practices Free Essays

In the Cooper Eskimos area, the prospective son-in-law worked as a servant for the girl’s father for a period of three or four years, generally before she reached puberty. Bride service among the Cooper Eskimos was often Supplemental, and sometimes replaced by payments of valuable articles† (Dams, Divide Demographic Aspects of Central Eskimos Marriage Practices. American Ethnologist, Volvo. We will write a custom essay sample on Marriage practices or any similar topic only for you Order Now 2. No 3 (Gauge 1975). Up. 409-413. Http//www. ASTOR. Org/page/info/about/policies/ terms. Jsp). The three major groups of Eskimos were first designated as tribes by members of the fifth Thule Expedition and these three groups are Guilt, Entitles, and Cooper. Information from Nineteenth and early twentieth century describes that each of the tribal units are relatively discreet. With trade routes that intersect in Central Artic Contract between different tribes is most likely very short. There was intermarriages between Mackenzie Eskimos woman marrying into the Cooper Eskimo tribes. There have also been cases of intermarriages between Flimflamming Eskimos and Entails Eskimos and there also hostility between these two groups also. The Entitles had four cases of polygamy compared to two cases of polyandry. However, the census said otherwise. The Census shows there were three cases of polygamy to two cases of polyandry. â€Å"Rasmussen (1931 : 195) believed that two woman would be more compatible in sharing a husband than two men in sharing a wife. This explanation begs the question of the nature of Eskimo personality. † ( Dams, David. Demographic Aspects of Central Eskimos Marriage Practices. American Ethnologist. Volvo. 2 No. 3 (Gauge. 1975). Up 409-413. Http://www. ASTOR. Org/ page/ info/ about/ politics/ terms. ]SP). The Jewish ethnic traditions has some marriage practices that differ from other traditions. The Mishap’s generally are observant and religious. According to Zionist ideology, ethnic intermarriages is a means of creating a single, unified cultures among Jews in Israel ( Risen 1982). Migrate couples were less educated than those of the mixed couples. They usually married with in the Shaken tradition. In the Shaken community the ones who were less educated, married Migrate would Join the next generation. The group of Shaken education is relatively higher than it probably would be if they didn’t do the mixed marriages. Education plays a large role in whether they marry into the Shaken or less economically advantaged Mishap’s. Patterns of intermarriage are thus challenging concepts of race and ethnicity and are leading to complex views of ethnic and racial boundaries (Harris and Simi 2002; Hiroshima 2003; Roquefort and Brunets 2002). Jews can trace their roots in Israel past their grandparent’s generation. In Israel context, the assimilation hypothesis suggest that the greater contact of educated Migrate with Shamanism has led to the erosion of their Migrate ethnic consciousness, more frequent intermarriages, the consequent concentration of Migrate ethnicity in the lower classes (Ben-Rafael 1982). A well-off educated Migrate would marry a poorly educated Shaken. Jews consider marriages to be the ideal state of personal existence, when you have a woman without a man and a man without a wife they consider it to be incomplete. Their engagement of marriage was usually brought about by a third person, which was also known as a match-maker. Although the marriages were the concerns of their parents, the children were not forced into marriage over their objections. When they are at the ceremony for marriage, the groom is given the ring and says his declaration, the bride does not have to respond, and she Just accepts the ring from the groom and then closes her hand to show that she accepts. Then the bride and groom drink a glass of wine together. After the ceremony is over the groom steps on glass, the broken pieces of glass is supposed to tell them how many years the marriage will last between the couple. The Jews and Eskimos had some things that each culture’s did for their marriage practices that were alike and some that were different. In the Jew culture they married off the girls at a very young age. The parents usually had their children’s marriages arranged by a matchmaker. They had confidence that the matchmakers would bring a proper spouse for their daughter to marry. Back then the father could marry off his daughter between the ages of three and twelve years of age, which was known to be called cetacean (little one). Which was completely subject to her father’s authority and could arrange the marriage without daughter’s approval. The marriages without the daughter’s saying â€Å"l want this one†, was considered effective gal marriages. Now the daughters have a say if they want to marry the guy that’s picked out for them. If it’s not who they want then they go out and find who they want. The Eskimos parents also made marriage arrangements for their daughters. Their marriages were sought through kinship. They were also married off at a young age, married before they had their first menstrual period and began bearing children three to four years later. The men in the two cultures were not able to marry the girls till they could prove they could support them and have a home for them. The Eskimo sys were forced with different sets of requirements, they were not old enough for marriage till they proved themselves capable as hunter and providers. Also had to be able to build a snow house or hunt large game unassisted, he was not considered mature enough to take on and support a wife if he couldn’t do them. After they proved those steps then before marriage they had to Join the father in laws house hold. During the trial marriage period they worked for the father in laws for three to four years or until the young couple was mature enough to establish a separate house hold. In the Jews culture the young men Just had to be able to provide a home for their soon to be wife’s. Once the marriages were completely arranged the wedding plans began. The two cultures to me seem to actually have a lot of common marriage practices. Kind of shocking how closely they do things even being two separate cultures. I feel that the children should be able to have a say into who they marry and spend the rest of their lives with. The two cultures that were described in this paper lead to finding regarding the marriage practices of the Jews and Eskimos. How to cite Marriage practices, Papers